With a major source of my income being from emceeing, I’ve been experimenting with a bit of trendjacking lately – using popular formats to bring exposure to what I do. I recently shared two short videos across Instagram and TikTok, and they’ve now crossed 100,000 views combined. It’s been a nice boost in visibility, and definitely brought new eyes to my work.
If you’re someone who’s ever searched for an emcee in Singapore – whether for a wedding, corporate dinner, or any live event – you’ve probably noticed that a lot of hosts show up first on social media before anywhere else. That’s just how people discover talent now. And that’s why I’ve been trying this out: not to chase views for the sake of it, but to stay visible in a fast-moving space where clients often form impressions long before they land on a website or Google search result.
Used properly, trendjacking can complement the real work I put into my craft as an emcee. It helps me reach people who may be looking for a wedding emcee, roadshow emcee, birthday party game host or corporate event host, while still keeping the tone and professionalism that my clients expect. It’s less about chasing virality and more about making sure the right people find me – and that when they do, what they see reflects the standard I bring on stage.
At the same time, there’s always a balance. Trendjacking can bring reach, but it also comes with its own risks – especially in an industry where professionalism, branding, and credibility matter a lot more than momentary virality. Staying competitive as an emcee in Singapore is challenging, and I’m constantly refining how I present myself so the content aligns with the standard I hold when I’m on stage.
Still, I’m grateful. Every bit of exposure helps, and every opportunity to host reminds me why I love this craft.
To all my clients – past, present, and the ones I haven’t met yet – thank you for your trust and continued support. It means more than you know, and it keeps me striving to deliver my best each time I step up to the mic.
