Trendjacking in Content Strategy
With a major source of my income being from emceeing, I’ve been experimenting with a bit of trendjacking lately – using popular formats to bring exposure to what I do. I recently shared two short videos across Instagram and TikTok, and they’ve now crossed 100,000 views combined. It’s been a nice boost in visibility, and […]
Seamless Experiences, Charismatic Results with The Charisma Code
Behind the Scenes with SOMA Perfume Earlier this August, I had the chance to work with SOMA Fragrances on their brand launch – and it was one of those projects where you don’t just manage logistics, you help shape the story of a brand. My role was simple on paper: secure 3 paid influencers, bring […]
